The NBA: Is it FANtastic?  A Stakeholder Analysis of the National Basketball Association

Thursday, December 31, 1998

Goldsby, M.G., Casino, L.S., and Gerde, V.W. (1998).  The NBA: Is it FANtastic?  A Stakeholder Analysis of the National Basketball Association.” Proceedings of the 9th Annual Meeting of the International Association of Business and Society. 

https://www.pdcnet.org/iabsproc/content/iabsproc_1998_0009_0273_0286